If I haven’t put you off yet, just make sure your handwritten font is one that’s not too common, legible and use in moderation. A lot of effort to look the same as everyone else. It’s like the typographical equivalent of the TOWIE look, plumped lips, botoxed faces, fake tan and long, straightened hair. Yes, your brand should evolve over time, but just be mindful of this.Īlso the sheer ubiquity of girlie logos and Instagram motivational statements in these fonts does make it hard to stand out. *But* they’ve been a trend for a few years now, and trends date so you may not look so contemporary in a year or two.
![google font century schoolbook google font century schoolbook](https://www.cufonfonts.com/images/thumb/56436/new-century-schoolbook-741x415-0182e6518f.jpg)
A good handwritten typeface can give a ‘spontaneous’ feel, make things more ‘human’, elegant or playful. These are everywhere at the moment, especially with small business targeting and run by women. Used sparingly for short headings or logos, they can really set a tone or mood – funny, serious, elegant, dramatic, space-age, child-like… 4. They can be 3D, coloured, patterned or distressed or otherwise textured. These can be inspired by any era – here, the 1920s – or they can come from other cultural references like computers or graffiti. NB: You can mix sans-serif and serif fonts, the contrast of the two styles adding visual interest and nuance, e.g if you wish to look modern, yet established. Also the simpler shapes render with more clarity on small screens. All the social media platforms use sans-serifs for this reason. They are easier for younger children to read and write.Īgain sans-serifs are good all-rounders and may be used for logos, headers and copy.Ĭompanies who wish to look more youthful, modern, progressive, open and friendly may use sans-serifs. Sans SerifsĬleaner, more ‘modern’ and equally as versatile as serifs, but sans serifs don’t have the little ‘feet’ at the ends of the letters.
![google font century schoolbook google font century schoolbook](https://us.v-cdn.net/5019405/uploads/editor/p3/tfch3bt9nhnx.jpg)
Beware: some serifs may leave you looking ‘dated’ or old-fashioned so choose well. Legal, accountancy and wedding companies often use them for this very reason. Serifs are good if you want to appear established, traditional, refined or trustworthy. They can be used in logo fonts, headers and copy. Popular examples are Century Schoolbook and Times New Roman. The ‘feet’ at the ends of the letters speed up reading for adults.
![google font century schoolbook google font century schoolbook](http://www.identifont.com/samples2/monotype/CenturySchoolbook.gif)
The most ‘traditional’ style, books, newspapers and magazines were traditionally set with serifed fonts. There are six main categories of typeface, below we list the main ones with examples and what they communicate.
GOOGLE FONT CENTURY SCHOOLBOOK PROFESSIONAL
There are over 100,000 typefaces, and different typefaces will give a very different feel to your brand, so whilst w e would always advise working with a professional on this, here’s a quick guide so you can start to understand the styles of typography which will best communicate your brand message.
GOOGLE FONT CENTURY SCHOOLBOOK SOFTWARE
You may not copy or distribute this software.If you have any question concerning your rights you should review the license agreement you received with the software or contact Monotype for a copy of the license agreement.Monotype can be contacted at:USA 84 UK 44(0)1737 765959For license terms and usage rights, please visit our web site at:und Nutzungsrechte finden Sie auf unserer Webseite:plus d'informations concernant les droits d'utilisation et les questions contractuelles, veuillez consultez notre site:obtener informacin acerca de los trminos de licencia y los derechos de uso, visite nuestro sitio en el Web en:le condizioni contrattuali ed i diritti d'uso, visitate il nostro sito web all'indirizzo:typefaces for your brand is a hugely important part of what we do when we work with our clients on their branding. Unless you have entered into a specific license agreement granting you additional rights, your use of this software is limited to your workstation for your own publishing use. You have obtained this typeface software either directly from Monotype or together with software distributed by one of Monotype s licensees.This software is a valuable asset of Monotype. NOTIFICATION OF LICENSE AGREEMENTThis typeface is the property of Monotype Typography and its use by you is covered under the terms of a license agreement.